Social media
Why evergreen content is digital commerce’s quiet advantage
In a digital world of transient trends, evergreen content offers brands a timeless foothold to build trust and loyalty.
User behavior
Designing addiction: The logic behind gamified commerce and dopamine loops
In a digital bazaar where attention is scarce, brands that weave game-like incentives into commerce can transform transactions into habits.
Selling dreams in a digital bazaar — the Reality Distortion Field by Steve Jobs
By crafting narratives that bend perception, online retailers are not just selling products but conjuring loyalties that defy rational choice In a sleek San Francisco loft, a tech enthusiast unboxes a limited-edition smartwatch, its packaging as meticulously designed as the device itself. He didn’t need it—his current model
Social media
Not all views are worth the same: Why relevance, not reach, rules social media
In ecommerce, mass visibility is easy to buy, but meaningful engagement remains scarce and costly
User behavior
In Rome, we act like Romans - How does context influence users behavior?
In a digital deluge of distractions, brands that align their messages with the moment can turn fleeting glances into lasting allegiance.
User behavior
Why cold emailing still captivates e-commerce in 2025
In a digital cacophony of ads and algorithms, the quiet precision of a well-crafted cold email can unlock doors to high-value prospects. In early 2025, a fledgling Dutch skincare brand, dwarfed by global giants like L’Oréal, sought to break into the competitive e-commerce market with a new organic serum.